The short answer
The Reels that work for agents show one specific home or one useful fact, open on the best shot, stay around 30 seconds and end with one clear next step. Here are ten ideas, each with what to film.
The ideas
- 1The listing walkthroughFive to eight rooms in viewing order, best shot first, price at the end.
- 2Just listed, just soldThe front door or best room, with "Just listed" or "Sold" on screen and the area.
- 3The price revealShow the home first and hold the price until the last shot, so people watch to the end.
- 4The one featureA whole Reel on the view, the kitchen or the terrace. One thing, shown well.
- 5Before and afterThe same room empty, then staged or renovated, from the same spot.
- 6The area in 30 secondsThe park, the school run, the coffee shop and the metro, filmed as you walk.
- 7What this budget buysThree homes at the same price in different areas, ten seconds each.
- 8Off-plan progressThe site, the show apartment and the handover date, for projects you sell.
- 9Answer a buyer questionOne question per Reel: service charges, the buying process, what a deposit covers.
- 10Behind the scenesGetting a home ready for a viewing or a shoot. It shows the work you do for sellers.
Making them faster
- Film several ideas at one viewing: a walkthrough, one feature and a before and after
- Keep one caption template and one closing card, so every Reel looks like yours
- Turn listing photos into the walkthrough Reel with Listing to Reel, and film only the ideas that need you on camera
What to avoid
- Long intros before the first room
- A logo covering the middle of the frame
- Leaving out the price or the area
- Music that isn't cleared for social posts
Questions
How often should real estate agents post Reels?
Posting regularly matters more than posting a lot. A listing Reel for every new listing, plus one or two other ideas a week, is a pace most agents can keep.
What is the best length for a real estate Reel?
15 to 40 seconds. A walkthrough needs around 30 to 40; a single feature or a just-sold post works in 15.