The short answer
It depends on how it's made. Filming and editing it yourself costs your time, usually a few hours a listing. A videographer charges per shoot, and the price depends on your city, the size of the property and the edit. A video made from your listing photos with Listing to Reel costs $10, or $8 each in a pack of 10, and is ready in minutes.
Hiring a videographer
You pay for time at the property, filming, editing and any extras. Before you book, ask for a quote that says:
- How many videos you get, how long, and in which formats (vertical and horizontal)
- Whether drone shots, a voiceover or music are included
- How many rounds of changes are included
- When you get the video, and whether a faster turnaround costs more
- Who owns the footage, and whether you can reuse it
Doing it yourself
A recent phone is enough to film, and an editing app to put it together. The cost is your time: getting the home ready, filming, editing and posting, usually a few hours for each listing.
Making it from your listing photos
Listing to Reel turns 3 to 8 listing photos into a vertical video with a voiceover, music, your branding and a closing card. There is no subscription, and pack videos never expire.
| Pack | Price | Per video |
|---|---|---|
| One video | $10 | $10 |
| 5 videos | $45 | $9 |
| 10 videos | $80 | $8 |
Working out the cost per listing
Cost per listing = (what you pay + your hours × what an hour of your time is worth) ÷ the number of videos you get. Counting your own hours is what usually changes the answer.
Which to choose
- Your flagship or luxury listing: a videographer, for new footage and drone shots
- Every other listing: a video from your photos, so every listing gets one
- Content about you and your market: film it yourself on your phone
Questions
Is there a subscription?
No. Pay $10 for one video, or buy a pack of 5 or 10. Pack videos never expire.
Do I need to visit the property?
No. Listing to Reel uses the photos you already have for the listing.
Are changes included?
Yes. After a video is made you can change the music, turn the voiceover off or apply your latest branding, free, up to five times.