The short answer
Hire a videographer for your flagship listings, where new footage, drone shots and a longer edit pay off. Use Listing to Reel for every other listing: it makes a vertical video with a voiceover from the photos you already have, in minutes, from $10.
Side by side
| Listing to Reel | Videographer | |
|---|---|---|
| Footage | Your listing photos, each turned into a few seconds of camera movement | Newly filmed at the property |
| Visit to the property | Not needed | A shoot to book |
| Ready in | Minutes after you approve the script | Usually days |
| Voiceover | Included, from a script you read and approve | Extra, if offered |
| Branding and closing card | Included | Depends on the editor |
| Format | Vertical 9:16, 1080 × 1920 | Any format you order |
| Changes afterwards | Music, voiceover and branding, free, up to five times | Depends on the quote |
| Price | From $10 a video, $8 in a pack of 10 | Priced per shoot |
| Best for | Every listing, posted the day it goes live | Flagship and luxury listings |
When a videographer is worth it
- A luxury listing where the video is part of the pitch to the seller
- Drone shots of the plot, the view or the community
- You on camera, presenting the home
- Spaces photos don't capture, such as the flow between rooms
When Listing to Reel is the better fit
- You want a video for every listing, not only the top few
- The photos are already taken
- You need it today, before the listing goes cold
- You want the same branded look on every video
Using both
Many agents do both: a filmed video for the one or two flagship homes each month, and a video from photos for everything else, so every listing has something to post on Reels, TikTok and WhatsApp.
Questions
Does Listing to Reel film the property?
No. It uses 3 to 8 of your listing photos. An AI video model turns each photo into a few seconds of camera movement, and each clip is checked against its photo.
Can I edit the script?
Yes. You read the script, change any line or ask for changes, and approve it before the video is made.
Does it work outside the UAE?
Yes. Listing to Reel works worldwide. Agents in the UAE also get the Property Finder link import and the Trakheesi QR.