The short answer
Pick 5 to 8 bright photos or short clips, one per room, in the order of a viewing. Write one short line per shot with the price, rooms, size and the one thing that sells the home. Put it together as a vertical 9:16 video of 30 to 40 seconds with captions, music, your name and number, and end on the price and how to book a viewing.
What a listing video needs
- Vertical 9:16, 1080 × 1920, for Reels, TikTok, Stories and WhatsApp
- 30 to 40 seconds
- The best shot in the first two seconds
- The facts on screen: bedrooms, size, area and price
- A voiceover or captions, because most people watch with the sound off
- Your logo, name and number throughout
- A closing card with the price and how to book a viewing
Step by step
- 1Choose the shotsOne bright photo or 3-second clip per room. Skip anything dark, blurry or cluttered.
- 2Put them in viewing orderThe best shot first, then the way in, living room, kitchen, bedrooms, bathrooms and the outside.
- 3Write the scriptOne line per shot, using only facts from the listing. Say the price in words.
- 4Add movementSlow push-ins and pans make still photos feel like a walk through the home.
- 5Add soundMusic that is cleared for social posts, with the voiceover on top.
- 6Brand itYour logo, name and number, and a closing card. Add the permit QR where your market requires one, such as Trakheesi in Dubai.
- 7Export and postAn MP4 at 1080 × 1920. Choose a cover frame, write a short caption, and post it to Reels, TikTok, WhatsApp and the portals.
Three ways to make one
| Way | Time per listing | Cost | Best for |
|---|---|---|---|
| Film and edit it yourself | A few hours | Your time | Agents who enjoy editing |
| Hire a videographer | Days, with a shoot to book | Priced per shoot | Flagship listings |
| Make it from your photos with Listing to Reel | Minutes | From $10 | Every other listing |
Common mistakes
- Filming sideways: a horizontal video shows as a small strip in Reels
- A slow start: a logo or a long exterior shot before anything interesting
- Running too long: past 45 seconds most people have moved on
- No price: viewers who can't see it assume it's too high
- Music that isn't cleared: the post can be muted
Questions
How long should a property listing video be?
30 to 40 seconds for Instagram Reels and TikTok. Long enough for five to eight rooms, short enough that people watch to the price.
Can I make a listing video from photos only?
Yes. Slow camera moves over each photo, a voiceover and music make photos feel like a walkthrough. Listing to Reel does this from 3 to 8 listing photos.
Do I need a voiceover?
No, but it helps people who watch with the sound on, and captions help those who don't. Listing to Reel writes the script from your listing, you approve it, and a narrator reads it in English.