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Guide

How to shoot a property Reel

Five shots, in the order of a viewing: what to film, what should be in frame, and how.

  1. Example: the hook

    Shot 1

    The hook

    The one thing that sells this home.

    In frame

    • Pool, view or the best room
    • The brightest light of the day
    • Something moving: water, curtains, trees
    Slow push in 2 seconds

    Put it first. It decides whether people keep watching.

    Put it first. It decides whether people keep watching.

  2. Example: the way in

    Shot 2

    The way in

    Where the home is and how you arrive.

    In frame

    • The building front or the street
    • The entrance or gate
    • The front door opening
    Tilt up the building 3 seconds

    Film the outside in the hour before sunset.

    Film the outside in the hour before sunset.

  3. Example: living room

    Shot 3

    Living room

    The main space, seen from the doorway.

    In frame

    • The sofa and seating
    • Windows and daylight
    • The view out, if there is one
    Walk in, end on the window 4 seconds

    Lights on, cushions straight, TV off.

    Lights on, cushions straight, TV off.

  4. Example: kitchen

    Shot 4

    Kitchen

    One wide shot, then one close detail.

    In frame

    • The full length of the worktops
    • The appliances
    • The island or dining spot
    Low slide along the worktop 3 seconds

    Clear the counters. Leave one bowl or plant.

    Clear the counters. Leave one bowl or plant.

  5. Example: the details

    Shot 5

    The details

    What makes this home different.

    In frame

    • A staircase or double-height space
    • Lighting and finishes
    • Balcony, garden or building amenities
    Reveal from behind a wall 2 to 3 seconds

    Finish on your best room again, with the price and your number.

    Finish on your best room again, with the price and your number.

Before you press record

  • Clear every surface
  • Lights on, curtains open
  • Phone upright, 4K 30fps
  • Grid on, walls straight
  • Hold to lock exposure
  • Clips of 2 to 4 seconds

Four moves, slow and steady

  • Push in

    Walk slowly towards the window

  • Pan

    Turn from your waist, not your wrists

  • Reveal

    Step out from behind a door frame

  • Tilt up

    From the terrace rail up to the view

No time to film?

Use your listing photos. We turn them into a Reel with camera moves, a voiceover and your branding.

Make a Reel from photos